Dunkin’ Donuts announced it will relaunch its coffee‑and‑donut chain in Canada later this year,positioning itself as a low‑price alternative to Tim Hortons. The move follows a decade‑long absence and comes as Canadian consumers show growing appetite for U.S. fast‑food brands.

New Store Rollout Targets 150 Canadian Cities by 2027

According to the press release, Dunkin’ will open at least 150 locations across provinces including Ontario, Quebec, and British Columbia within the next 18 months. The company plans to locate many of its first stores in high‑traffic malls and near university campuses, mirroring its U.S. growth strategy.

Pricing Strategy Aims to Undercut Tim Hortons by Up to 15%

The report says Dunkin’ will price its classic coffee at $1 .99 and its signature glazed donut at $0.99, roughly 15% cheaper than comparable items at Tim Hortons.. This aggressive pricing is intended to attract price‑sensitive shoppers while testing whether lower margins can be offset by higher volume.

Menu Tweaks Include Canadian‑Inspired Flavors

Dunkin’ is introducing maple‑glazed donuts and a poutine‑style breakfast sandwich to appeal to local tastes,a move analysts say reflects lessons learned from previous international rollouts.. the company also promises to source coffee beans from Canadian roasters, signaling a commitment to domestic supply chains.

Who Will Lead the Canadian Relaunch?

The source notes that former Tim Hortons executive Sarah McLeod has been hired as regional CEO for Canada, bringing insider knowledge of the market. Her appointment suggests Dunkin’ is serious about leveraging existing expertise rather than relying solely on U.S. leadership.

What Remains Unclear About the Expansion?

Two key questions linger: whether Dunkin’ can secure prime retail space in saturated urban markets, and how Tim Hortons will respond to the pricing pressure. The press release does not disclose the total investment amount, leaving analysts to speculate on the financial risk involved.