David Beckham recently liked an Instagram post of his son Brooklyn and daughter-in-law Nicola Peltz in Paris. This gesture precedes Victoria Beckham's upcoming fashion show on Friday night .
A single Instagram like at the MESSIKA show
David Beckham has signaled a poetntial reconciliation with his estranged son by engaging with social media content featuring Brooklyn Beckham and Nicola Peltz. The interaction centered on a post by photographer Yehiel Chekroune, which showed the couple attending the MESSIKA show on Thursday night at the Grand Palais. According to the report, this digital gesture is being viewed as an olive branch extended by the 51-year-old former footballer.
The timing of the "like" is particularly strategic, as it occurs during the Womenswear Spring/Summer 2027 edition of Paris Fashion Week. This event features a record-breaking 68 runway shows and 34 presentations, providing a high-visibility backdrop for any potential family reunion.
The six-page statement that fractured Brand Beckham
This social media gesture follows a period of intense family conflict that has seen Brooklyn Beckham absent from family events for nearly two years. As the report notes, the rift deepened in January when Brooklyn releaed a scathing six-page statement in which he denounced his parents and declared he was no longer a part of "Brand Beckham," describing their family events as performative.
The tension remains palpable even within the city of Paris. While Brooklyn Beckham and Nicola Peltz were attending the MESSIKA show, Brooklyn's brother, Romeo Beckham, was located less than a mile away at a party hosted at the luxury Plaza Athénée hotel. The two brothers were separated by a mere 500 metres, yet they narrowly avoided a run-in.
The £7 .3 million profit masking a £59 million debt
While the family dynamics are strained, Victoria Beckham Holdings is seeing significant financial shifts. The holding company, which encompasses both beauty and fashion, reported an operating profit of 7.3 million pounds for the year ending December 2025, a sharp reversal from the previous year's 1.5 million pound loss.
However, a closer look at the accounts reveals a more precarious situation. According to the report, after-tax figures show the fashion business actually suffered a loss of 1.7 million pounds and required a new loan of 1.5 million pounds. furthermore, the fashion brand continues to owe 59 million pounds to its creditors, highlighting a persistent struggle with high sales costs, which currently stand at 17.5 million pounds.
The Netflix effect on Tilly T-shirts and Alina jeans
The recent growth in the fashion arm's operating profit—which reached 1.5 million pounds—is largely attributed to a surge in popularity following a Netflix documentary. Specifically, the grey Tilly T-shirt, priced at 110 pounds, and the 1970s-style Alina jeans, priced at 395 pounds, saw a massive boost in demand.
The financial data shared with the Financial Times indicates that unit sales for jersey and denim increased by 35 per cent and 48 per cent, respectively. Victoria Beckham told the publication that the brand has moved past being viewed as a mere celebrity label after 20 years of development, though the high cost of sales remains a primary hurdle to total profitability.
The 500-meter divide between Brooklyn and Romeo
Despite the digital olive branch from David Beckham, it remains unclear if a physical reunion will occur before the conclusion of Paris Fashion Week. The source reports only David's social media activity and does not confirm any direct communication between the parents and Brooklyn Beckham.
Whether the family will actually convene at Victoria Beckham's Friday night show remains the central unanswered question. Given the distance between the Plaza Athénée and the Grand Palais, the family has been in close proximity, but the transition from an Instagram "like" to a face-to-face meeting is a significant leap.
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