Boots has introduced a new line of 15 meal‑deal items, branded “Boost,” designed specifically for people using GLP‑1 weight‑loss injections. The range, priced at £3.60 for Advantage Card holders and £3.99 otherwise, features high‑protein sandwiches, salads and sushi that are lower in fat, salt and saturated fats.

Boost Range Highlights 22‑Gram Protein Buffalo Chicken Sandwich

One of the flagship items is a buffalo chicken sandwich that delivers 22 grams of protein per serving,according to Boots nutritionist Vicky Pennington.. The sandwich is part of a broader strategy to meet the protein needs of the estimated 1.6 million current GLP‑1 users and an additional 3.3 million projected to start the drug this year .

Internal Survey Finds 70% of GLP‑1 Users Buy Food On‑the‑Go

Boots’ decision to launch the Boost range is backed by an internal survey of 1,000 GLP‑1 users, which revealed that 70 percent purchase food while on the go. The same study showed that 49 percent of respondents wanted high‑protein options and over a third desired lower‑calorie alternatives.

Competition from Supermarkets and Pret A Manger

Boots is not alone in targeting the GLP‑friendly market. Supermarkets such as Co‑op,Marks & Spencer, Morrisons, Asda, Iceland and Ocado have already introduced similar ranges, while Pret A Manger launched half‑sized baguettes last winter aimed at GLP‑1 users.. Boots’ Boost range seeks to differentiate itself with a focus on fibre‑rich salads and sushi.

Nutritionists Back the Boost Framework

All Boost items are either a source of or high in protein or fibre, meeting government and industry targets for calories, fat, sugar and salt. For example, a feta and beetroot hummus salad contains 15 grams of protein and 11 grams of fibre, while a hot Korean chicken flatbread offers 19 grams of protein.

Unanswered Question: How Will Retailers Measure Success?

While Boots claims that 86 percent of GLP‑1 users would be more likely to buy on‑the‑go food if healthier options were available, the retailer has not released any metrics on how it will track sales growth or customer retention within this niche segment.