Meghan Markle recently shared a video featuring her Labrador, Pula, playing with a raspberry-themed toy . This clip, released alongside promotions for a £112 advent calendar, suggests the Duchess is preparing to launch pet-related goods under her As Ever brand.
The Raspberry-Shaped Toy and the 115-Product Vision
The video featuring Pula the Labrador hints that Meghan Markle is expanding the As Ever lifestyle brand into the pet sector. In the clip, the dog is seen playing with a soft toy shaped like a raspberry, a nod to the Duchess's previous culinary interests. This move aligns with earlier trademark applications for her brand, then known as American Riviera Orchard, which included 115 different items such as pet beds, collars, and leashes.
As the report notes, Markle has already begun testing the waters with pet-related PR. She previously sent hampers to professional polo player Nacho Figueras, which included dog biscuits for his Italian Greyhound, Nina Iggy. This strategy of using high-profile social circles to build brand awareness appears to be a core component of her business model.
A $100,000 Jewelry Showcase in the Montecito Setting
Alongside the pet teaser, Meghan Markle is heavily promoting a luxury aesthetic through high-end jewelry and festive products. The Duchess showcased pieces worth approximately $100,000, including a $61,250 yellow-gold tennis necklace by Jennifer Meyer. She also featured a Logan Hollowell diamond bracelet named after Princess Diana, which is valued at $32,550.
This luxury imagery is tied to her new £112 ($148) advent calendar, a collaboration between As Ever and the gourmet chocolate brand Compartes. The calendar, which features flavors like orange marmalade and raspberry, was designed in collaboration with Compartes creative director Jonathan Grahm. The aesthetic of the product is reportedly inspired by the Duchess's Montecito home and garden.
The OneOff Commission Model and Previous Marketing Risks
Meghan Markle’s business strategy relies heavily on affiliate marketing through her OneOff fashion page. By providing links to the clothing and jewelry she wears , she can earn a commission ranging from 10 to 25 percent per item sold. The report highlights that Markle is also an investor in an AI-powered fashion business, suggesting a tech-forward approach to her commercial ventures.
However, this aggressive promotional style has faced scrutiny in the past.. Earlier this year, a marketing effort backfired when an outfit worn by Markle while meeting survivors of the Bondi Beach terror attack was promoted via her OneOff page. This incident raised significant questions about the intersection of sensitive humanitarian moments and commercial profit-seeking.
Will the As Ever Pet Line Be High-End or Accessible?
While the raspberry toy provides a visual clue, several details regarding the upcoming pet collection remain unconfirmed. It is currently unclear if the As Ever pet line will mirror the luxury price points of the Jennifer Meyer jewelry or if it will target a more mainstream consumer base. Additionally, the source does not specify an official launch date for the pet accessories, leaving fans to wonder when these products will move from "teased" to "available."
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