Bethenny Frankel has launched a new health-focused brand called Supermodel, which she claims is more profitable than her previous business ventures. The 55-year-old entrepreneur is leveraging her massive social media presence to drive the success of low-calorie bagels, spreads, and coffees.
Supermodel Outperforms the $100 Million Skinnygirl Sale
Bethenny Frankel has declared that her latest enterprise, Supermodel , has already surpassed the financial success of her previous brands. This is a significant claim given that Frankel founded Skinnygirl Cocktails in 2009 and eventually sold the brand to Beam Global in 2011 for more than $100 million, according to the report.
While speaikng at a Supermodel Cafe pop-up event, Bethenny Frankel stated that her biggest year with Skinnygirl does not compare to the current success of Supermodel. The new line, which focuses on low-calorie bagels and spreads, is built directly upon the viral social media hacks and health-conscious recipes that Frankel shares with her followers.
The $20 Million Annual Engine of Social Media Influence
The financial engine behind Bethenny Frankel's current success is no longer just product sales, but the monetization of her personal brand. Recent reports suggest that Frankel's annual earnings from brand deals and her social media presence alone now exceed $20 million.
This shift reflects a broader trend in the creator economy where the "influencer-to-entrepreneur" pipeline has become the gold standard for celebrity wealth . by building a direct-to-consumer relationship through lifestyle tips and recipes, Bethenny Frankel has reduced her reliance on traditional retail gatekeepers, turning her digital engagement into a primary revenue stream that rivals her previous corporate exits.
The RoC Skincare Deal with Ramona Singer and Sonja Morgan
Bethenny Frankel's business strategy now includes a pragmatic approach to her publlic image and past conflicts. Despite previously avoiding a reunion with her Real Housewives of New York castmates to protect her branding, Frankel recently partnered with former rivals Ramona Singer and Sonja Morgan for a RoC Skincare campaign.
As the report says, this collaboration highlights Frankel's versatility as a personality and her ability to prioritize lucrative opportunities over personal grievances . By framing the partnership as a "win" for everyone involved, Bethenny Frankel has demonstrated how modern celebrity branding can pivot from conflict-driven reality TV drama to strategic, profit-driven corporate partnerships.
The Unverified Sales Data Behind the Supermodel Cafe
Despite the bold claims of record-breaking success, several key details regarding the financial health of Supermodel remain unverified. The report relies heavily on Bethenny Frankel's own quotes from a pop-up event rather than audited financial statements or third-party sales data.
It remains unclear exactly how much of the "out of control" success is derived from direct product sales of the low-calorie bagels versus the $20 million generated by general brand deals . Furthermore , the source does not provide information on the scale of the Supermodel Cafe's physical footprint or its long-term sustainability beyond the pop-up model.
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