Reality star Bethenny Frankel turned the Miami Swim Week runway into a live product test for Cakes non‑adhesive nipple covers, declaring them a game‑changer for swimwear. Frankel, known for her no‑nonsense reviews, modeled several revealing bikinis while wearing the silicone covers, demonstrating their staying power as she twisted, turned, danced and bounced down the catwalk without a slip.

Miami Swim Week Becomes a Live‑Demo Stage for Cakes Covers

According to the source, Frankel walked the catwalk in a chain‑linked,shell‑embellished bikini, showcasing the covers under a range of styles from sheer fabrics to racerback tanks. The report says she “confidently stated that Cakes had her covered,” and the covers’ medical‑grade silicone is said to use body heat to adhere gently without adhesive,making them comfortable for all‑day wear.

Reusability and No‑Residue Promise Drives Consumer Buzz

The source notes that Cakes covers can be reused hundreds of times and leave no residue , a feature that differentiates them from sticky bras or traditional nipple covers. One shopper mentioned that she has had her pair for two years and they are still going strong, underscoring the durability claim.

Plus‑Size Option Expands Market Reach

Frankel highlighted the brand’s Plus‑size range (D‑DDD+), indicating that even larger chests can find sucecss with the product. The report says the covers are designed to work under any clothing, from sheer fabrics to scoop necks, and are waterproof, holding up during swimming and easy to clean with soap and water.

Bethenny’s Endorsement Amplifies Sales Momentum

As the source reports, Frankel’s endorsement carries weight because she is known for brutal honesty about what works. Her Instagram post comparing Cakes to sticky bras and emphasizing reusability has already driven a surge in buzz and sales, with the product priced around $33.

Open Question: How Will Retailers Respond to Sudden Demand?

The source does not detail how retailers plan to meet the increased demand sparked by Frankel’s demo.. It also leaves unclear whether the brand will expand its product line beyond the current silicone covers to meet diverse consumer needs.