Believe has appointed Marcela Moreira as the new couttnry director for Brazil. This leadership transition occurs alongside a promotion for Ethan Goldsen at Warner Chappell Music and board expansions at the National Independent Venue Association.

Marcela Moreira's Strategic Mandate in Rio de Janeiro

Based in the Rio de Janeiro office, Marcela Moreira will now oversee TuneCore operations as well as label and artist solutions for Believe. According to the report, Moreira brings a deep pedigree to the role, having previously held executive positions at both Warner Music and Sony Music across Miami, London, and Brazil.

In her new capacity, Marcela Moreira is tasked with scaling Believe's footprint in key Brazilian markets. She will specifically support a roster that includes artists such as Taty Girl, Flipe Amorim, and Nattan. The appointment also serves a corporate cultural goal; Believe's managing director for the Americas noted that hiring Moreira strengthens the company's commitment to increasing the representation of women in music industry leadership.

Ethan Goldsen's 15-Year Ascent at Warner Chappell Music

Warner Chappell Music (WCM) has promoted Ethan Goldsen to the role of executive vice president of A&R. Goldsen's trajectory at WCM began in 2009, and his promotion follows a track record of identifying talent before they reach mainstream saturation.

As reported, Goldsen has been instrumental in the careers of songwriters including Teddy Swims, Sleep Token, and Zach Bryan. The president of Warner Chappell Music for North America highlighted Goldsen's ability to turn creative instinct into "massive wins" for the company's songwriting roster, positioning him as a central figure in the evolution of WCM's A&R strategy.

NIVA's Board Expansion via Z2 and Audiotree

The National Independent Venue Association (NIVA) has strengthened its leadership by adding three new board members. these include Annie Dickson, a project manager at Schubas Taverne, Lincoln Hall, and Audiotree; Sam Weingarden, the vice president of concerts and events at Z2 Entertainment, LLC; and Nick Melgaard, who directs programming and talent buying at the Hennepin Arts Center.

This expansion is closely tied to the strategic goals of AEG Presents. The executive vice president and COO of the organization emphasized that identifying and developing new venue opportunities is fundamental to the long-term success of AEG Presents, with the new NIVA board members providing diverse perspectives on production, design, and operations.

The Missing Name at the Digital Music Association

While several appointments were detailed,the report notes that the Digital Music Association (DIMA) has appointed a new vice president of government and external affairs without specifying the individual's name. This role is high-stakes, as DIMA serves as the trade association for some of the world's most powerful tech entities, including YouTube, Spotify, Apple Music,and Amazon.

The lack of a named executive in the DIMA announcement leaves a gap in the public record regarding who will now lead the lobbying and external relations efforts for these streaming giants. It remains unclear whether this was an intentional omission or a limitation of the initial announcement.

The Global Pivot Toward Brazil's Music Influence

The appointment of Marcela Moreira is part of a broader industry trend where global distributors are shifting away from centralized management in favor of hyper-local expertise. Brazil has emerged as one of the most influential music markets globally, and Believe's strategy reflects a need to combine global scale with deep, regional knowledge to sustain growth.

This move echoes a wider pattern seen across the Global South, where music tech companies are realizing that sustainable artist development requires leaders who understand the specific cultural and regulatory nuances of the territory. By placing a veteran of Sony and Warner in Rio,Believe is positioning itself to better compete for the loyalty of Brazil's independent artists and labels.