At a London launch, 23‑year‑old Romeo Beckham unveiled Intra, a retro sportswear brand drawing on classic England, Brazil and USA football kits. The event saw the Beckham family in full support, with father David modeling an England‑themed jacket and mother Victoria opting for a polished white blouse and black trousers.

Intra’s Design DNA: Classic Kits Reimagined

The collection’s aesthetic is a direct homage to iconic national jerseys, featuring vintage‑style apparel that blends nostalgia with contemporary streetwear. According to the source, the line was inspired by the visual language of England, Brazil, and the USA, offering a nostalgic twist on modern fashion.

Family‑Centric Launch: A Public Family Affair

David Beckham, 51, proudly showcased an Intra jacket while Romeo’s girlfriend, model Kim Turnbull, was present. romeo’s younger brother Cruz, 21, and his girlfriend Jackie Apostel also attended, underscoring the family’s collective endorsement. Victoria Beckham, 52, posted a celebratory Instagram caption, "So excited for you @romeobeckham @intra x," highlighting her pride.

From Collaborations to a Solo Venture

Romeo’s Intra marks his first independent business project, following high‑profile collaborations with Burberry, Canada Goose and Puma. The source notes his estimated net worth at $5 million and that he has been teasing the launch on social media for weeks .

What’s Next for Intra?

The brand will officially launch on June 7, with the initial soft launch occurring earlier in the week. While the family celebrated the event outside a Soho pub, they simultaneously enjoyed a Mediterranean holiday aboard their superyacht in the Balearic Islands ,hinting at a blend of leisure and brand promotion.

Unanswered Questions:Market Reception and Distribution

While the launch was family‑centric, the source does not detail Intra’s retail strategy, pricing, or distribution plans. It also leaves unclear how the brand will compete in a crowded sportswear market dominated by established labels.