Anker has expanded its reach beyond charging accessories to include a portfolio of subbrands like Eufy and Soundcore.. The company reported 2025 revenues of roughly $4.5 billion as it moves into smart home and 3D printing markets.
The 30.51 billion yuan leap in 2025
Anker's financial trajectory is scaling rapidly, with 2025 revenues hitting 30.51 billion Chinese yuan, or approximately $4.5 billion. This growth is driven by a strategic shift toward high-capacity power solutions, such as Anker Solix portable generators that can reach 2,000 watts and uninterruptible power supplies (UPS).
This diversification mirrors a broader trend where electronics firms move from "commodity" accessories to "ecosystem" products. unlike competitors who buy established brands to scale, Anker has built Soundcore and Eufy from the ground up, allowing the parent company to maintain tight control over the product roadmap while targeting distinct consumer segments without internal competition.
Soundcore's 22.12% revenue share and the shift to Anker Audio-Visual
Soundcore has become a financial pillar for the company, accounting for 22.12% of total revenue in 2023, which the report says equated to 1.56 billion Chinese yuan (about $230.3 million). the brand is currently undergoing a strategic shift, merging the Nebula projector line into its portfolio and rebranding as Anker Audio-Visual to make the parent company's ownership more explicit to the consumer.
Despite this growth, the "Anker curse" persists in the form of safety failures. According to the source, roughly 69,000 speakers were recalled in the United States and 9,764 in Canada during 2024, highlighting the risks associated with rapid product proliferation across different hardware categories.
The AWS cloud controversy and Eufy's 2026 asterisk
Eufy, Anker's smart home arm, has struggled with trust issues regarding data privacy. While Eufy initially claimed that security camera footage was stored locally, it was later revealed that data was being sent to Amazon Web Services (AWS) servers. By 2026, Eufy reintroduced these claims but added asterisks to clarify that cloud functionality involves remote storage.
Beyond security cameras, Eufy has aggressively expanded into niche home maintenance and care. This includes the E15 and E18 robotic mowers, as well as a mother and baby segment that utilizes camera technology for baby monitors and smart breast pumps.
A $46 million Kickstarter bet on the EufyMake E1
The company's most aggressive pivot is EufyMake, a 3D printing venture launched in 2025.. The EufyMake E1 printer successfully raised over $46 million on Kickstarter, signaling strong market appetite for UV 3D printing tools that promise smoother results than traditional methods.
However, significant questions remain regarding the long-term viability of the EufyMake E1.. While the Kickstarter numbers are high, technical sites like Hackaday have flagged various issues, and some reviewers have noted that ink cartridges may expire if stored too long. It remains unclear if Anker has the specialized expertise to resolve these hardware flaws or if EufyMake is merely a high-margin experiment in a field far removed from its traditional electronics core.
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