NARS has broken a four‑year product lull by releasing its Natural Matte Longwear Foundation, a medium‑coverage formula that claims up to 24‑hour wear and a natural glow. The launch, announced in early June 2026, highlights a serum‑like texture designed to blur pores while staying breathable on hot days.

46 shades cover cool, warm and neutral undertones

The shade range spans 46 options, explicitly grouped into cool, warm and neutral categories, allowing a broader spectrum of skin tones to find a match. This extensive palette signals NARS’ attempt to capture both makeup enthusiasts and professional artists who often demand precise undertone alignment. As the brand’s press release notes, the variety is meant to reduce the need for multiple foundation purchases across seasons.

Weightless Blur Technology promises 24‑hour wear

According to the product description, the foundation’s Weightless Blur Technology, combined with oil‑absorbing microspheres, delivers a “skin‑like finish” that resists caking even in high humidity. The claim of 24‑hour durability positions the product against rival long‑wear formulas from competitors such as Estée Lauder and Fenty Beauty, which typically offer 12‑ to 16‑hour claims. The brand asserts that the breathable, serum‑like consistency prevents the flat matte look common in many matte foundations.

Niacinamide, peptides and micro‑greens target pores

The formula incorporates a trio of skincare actives—niacinamide, peptides and micro‑greens—purported to improve texture and shrink the appearance of pores within two weeks of regular use.. The company cites clinical testing that shows measurable reductions in pore visibility, a claim that aligns with the growing trend of hybrid makeup‑skincare products. However, the report does not disclose the study’s sample size or independent verification, leaving room for skepticism.

Price point and market gap after four‑year hiatus

While the exact retail price was not disclosed in the source, industry analysts note that NARS typically positions its foundations in the premium segment, ranging from $45 to $55 in North America. The four‑year gap since the last foundation release creates a market opening that could attract consumers looking for a fresh, high‑performing option ahead of the summer season . As one beauty market watcher quoted in the source said, “NARS is betting on a formula that does more than cover—it promises skin‑care benefits that justify a higher price tag.”

Who is the ideal user for this summer‑ready formula?

The brand markets the Natural Matte Longwear Foundation as suitable for special occasions or for those who prefer a full‑coverage look, yet acknowledges it may not suit every daily routine. The breathable texture aims to appeal to makeup‑heavy consumers who need durability without a heavy feel, especially during hotter months. The source emphasizes that the product’s oil‑controlling properties make it a strong candidate for summer events, but it stops short of confirming long‑term wear on diverse skin types.