Marc Jacobs Beauty returned on June 1 under the ownership of Coty, bringing back seven categories that once defined the line.. A longtime enthusiast sampled every new item—from eyeliner to bronzer—to see how they stack up against the cult classics. The verdict:solid reformulations, but the magic of the originals remains elusive.

June 1 Relaunch Under Coty Marks New Formulations

When Coty assumed control of Marc Jacobs Beauty, the brand announced a full‑scale revival with a refreshed formula slate. According to the source, the shift from the former Kendo Brands partnership suggests that many textures and scents were re‑engineered, a fact that explains the noticeable differences in several products. The relaunch debuted seven categories, giving fans a chance to compare each new version directly with its predecessor.

Drawn This Way Eyeliner Swaps Fineliner’s Signature Tip

The new Drawn This Way gel eyeliner abandons the Fineliner’s ultra‑skinny, squared‑off tip for a conventional pencil shape that requires a separate sharpener. As the review noted, the original’s retractable design and razor‑thin tip made it ideal for precise cat‑eyes, whereas the replacement excels at smudgy, soft looks. The formula still claims long‑wear performance, and the tester confirmed it survived a midday hike without fading, making it a decent everyday option despite missing the iconic precision.

Flashes Mascara’s Redefined Wand and Bristle Design

Flashes mascara retains the hourglass wand of the beloved Velvet Noir but replaces the fluffy bristles with shorter, spikier ones. This alteration produces a more defined, separating effect rather than the dramatic volume of the original. The source observed that the new wand makes the mascara more wearable for low‑key,daily routines, though it does not outshine competitors in its price range.

Legally Bronze Bronzer Wins Over Scent Critics

One of the most praised updates is the fragrance‑free Legally Bronze bronzer, which drops the original’s strong coconut aroma. Tested in the Light shade, the bronzer delivered a subtle, natural glow but fell short for deeper sculpting needs. While slightly pricier than some cult favorites, the reviewer would consider repurchasing, especially if a darker tone becomes available.

Will the Cherry‑Oil Scented Lipstick Gain Consumer Acceptance?

The new lipstick, infused with cherry oil, carries an intensely sweet fragrance that many reviewers find off‑putting for a prestige product. The shade Booty Call matches a natural beige‑nude tone, yet the overpowering scent undermins its appeal. As the source reported, the market already offers superior alternatives, leaving the lippstick’s future uncertain.

Open Question: Can the Eyeshadow Single Compete with Palettes?

The standout Serving eyeshadow single, a pinky‑nude with iridescent pearls , impressed the tester enough to recommend a splurge. however, the review admits that broader consumer testing is needed to determine whether a single shade can truly rival multi‑pan palettes in everyday use.