The $129 million skincare overhaul

The Inkey List has spent four years and 129 iterations perfecting its Oat Cleansing Balm, addressing consumer complaints about texture, residue,and packaging.

The reformulated cleanser now features a smoother, buttery consistency, increased oat kernel oil, and added sea buckthorn oil, making it suitable for all skin types including acne-prone and sensitive skin.

The tube is softer and reecyclable while maintaining hygienic squeezable design.

From 3% to 5%: The oat kernel oil boost

The new version of the Oat Cleansing Balm features a 2% increase in oat kernel oil, from 3% to 5%, making it a more potent skincare solution .

This boost in oat kernel oil is expected to deliver improved moisturizing and soothing benefits for skin .

The addition of sea buckthorn oil further enhances the product's ability to tackle acne-prone and sensitive skin.

Co-founders Mark Curry and Colette Laxton's inclusive vision

The Inkey List's co-founders, Mark Curry and Colette Laxton, emphasize inclusivity in their reformulated Oat Cleansing Balm .

The product is designed to work for all skin types, including acne-prone, sensitive, and eczema-prone skin.

The improved formula emulsifies effortlessly, breaking down makeup and sunscreen while leaving skin moisturized.

Independent testing confirms the reformulation's success

Independent testing confirms that the reformulated Oat Cleansing Balm resolves prior concerns ,delivering a cleanser that rinses clean without stripping the skin.

Users are encouraged to massage the balm for 30-60 seconds before rinsing, with optional second cleansing for a deeper clean.