Shoppers are quickly purchasing the ICONIC London Underglow Blurring Primer, a product celebrated for creating a soft-focus glow and improving makeup application.

Viral Beauty Sensation

The ICONIC London Underglow Blurring Primer has become a viral sensation, described as 'radiance in a bottle'. This skincare-makeup hybrid is designed to even skin tone and extend the wear of makeup. It can also be used on its own for a quick beauty boost.

LOOKFANTASTIC Sale Details

From May 1st to May 4th, LOOKFANTASTIC is offering a 25% discount on all ICONIC London products. This includes the popular Underglow Blurring Primer.

Primer Pricing and Benefits

The 27ml primer is now available for £19.50, a savings of £6.50. It creates a soft-focus glow without any glitter, leaving a fresh, 'just applied' finish. Beauty writers have highlighted its ability to instantly add radiance to the skin.

More ICONIC London Bestsellers on Sale

ICONIC London is known for its shimmer sprays and liquid highlighters, specializing in luminous makeup for quick routines. The sale at LOOKFANTASTIC also includes other popular products:

  • Triple Threat Mascara: £17.25 (saving £5.75) - Delivers fanned-out, longer lashes without clumping.
  • Prep-Set-Glow Hydrating Mist: £19.50 (saving £6.50) - Refreshes skin and adds a light-reflecting glow.
  • Lustre Lip Oil: £15 (saving £5) - Combines the benefits of a gloss and balm for hydration and a fuller pout.
  • Sheer Blush: £17.25 (saving £5.25) - Blends seamlessly for a soft-focus, watercolour finish with anti-pollution plant extract.

    • With warmer weather approaching, products that enhance glow and makeup longevity are in high demand. The Underglow Blurring Primer offers a quick and effective solution, providing a glowing, soft-focus veil that smooths and perfects the skin. It’s a versatile option for both minimal and full-glam looks.