Este, Alana, and Danielle Haim appear in ILIA’s “Almost Ready” campaign, a video series that showcases the clean beauty brand’s lightweight, serum-infused makeup designed for a natural “no makeup” look. The campaign, reported by the brand’s announcement, centers on ILIA’s Serum Tint — a demi-coverage product with SPF 40 that hydrates and protects the skin — and features the sisters’ personal product picks , including a multi-use blush, a dual-ended mascara, and a creamy lip liner.

The SPF 40 Serum Tint: Core of ILIA’s ‘Almost Ready’ Campaign

According to the campaign materials, ILIA’s Serum Tint is the star product: a water-like texture that offers breathable coverage with sun protection. The Haim sisters highlight its ease of application during hot weather, a selling point that aligns with the brand’s emphasis on skin-friendly formulations. The product’s demi-coverage approach speaks to the broader clean beauty trend that prioritizes skincare benefits over heavy foundation.

Este Haim specifically noted the serum tint’s hydrating quality, as reported in the campaign release, making it suitable for summer and daily wear. ILIA’s strategy here is to position the product as a multifunctional base that reduces the number of steps in a routine, appealing to consumers seeking simplicity.

Why Este Haim’s Dual-Ended Mascara Claims 12-Hour Wear Without Smudging

Este Haim chose ILIA’s Volumizing Mascara in an espresso shade as her favorite, praising the dual-ended wand that delivers volume for top lashes and separation for bottom lashes. The brand claims 12-hour wear without flaking or smudging, a bold promise that the source reports without independent verification. This mascara is part of ILIA’s clean lineup, which avoids traditional waxes and synthetics, raising the question of whether natural ingredients can truly compete with long-wear conventional mascaras.

The product’s performance remains unverified by third-party testing, but the claim itself signals ILIA’s push into performance-driven clean beauty. the campaign uses Este Haim’s celebrity endorsement to build credibility for that claim.

Danielle Haim’s Creamy Lip Liner in Banquette: A Shade Named After a Parisian Table?

Danielle Haim favors the Creamy Lip Liner in Banquette, described as a pink-brown shade with a precision tip and velvety formula for high color payoff. The source does not explain the shade name, but “Banquette” evokes French dining — a subtle branding touch that adds to ILIA’s clean, sophisticated image. The lip liner doubles as a full lip color, reinforcing the multi-use theme across the campaign.

This product choice underscores a larger trend: consumers increasingly want makeup that can serve multiple purposes, reducing clutter and waste. ILIA’s lip liner fits that brief, but the source does not disclose whether the shade is limited-edition or permanent, leaving buyers guessing about availability.

What ILIA’s Talc-Free Soft Focus Powder Reveals About the Trade-Offs in Clean Beauty

ILIA’s Soft Focus Setting Powder is a loose, talc-free formula that uses mica and tapioca starch to blur texture. the source notes it is recommended for home use because it is messier than pressed powders — an honest concession that highlights a trade-off between clean ingredients and convenience. As reported in the campaign, this powder is part of the sisters’ arsenal, though its messy application may limit its appeal to on-the-go consumers.

This product exemplifies the ongoing challenge for clean beauty brands: balancing natural formulations with user experience. The talc-free trend responds to health concerns about talc, but loose powders require patience. ILIA’s willingness to mention the mess is a refreshing transparency, but it also leaves an open question: will the average buyer embrace the trade-off?

Overall, the “Almost Ready” campaign leverages the Haim sisters’ credibility to promote a fresh-faced, skin-first aesthetic. Yet several unknowns remain: the pricing of the featured products (the source omits exact dollars), the actual sales lift from celebrity partnerships, and whether the 12-hour mascara claim holds up in real-world heat and humidity. The viewer sees only the polished result — not the testing behind the promises.