Demi Moore and Zoe Saldaña have been named global ambassadors for Lancôme, representing the brand’s new Longevity MD line. The actresses join a distinguished group of Lancôme ambassadors including Julia Roberts, Olivia Rodrigo, and Christy Turlington.
Lancôme's Longevity MD Line
The Longevity MD line is designed to support skin health and resilience throughout all stages of life. Demi Moore, 63, will be the face of the Reset cream, focused on revitalizing and strengthening the skin. Zoe Saldaña, 47, will represent the Intercept duo – a serum and cream for those aged 35 to 55.
Demi Moore's Perspective on Aging
Moore’s recent role in the film The Substance significantly influenced her views on aging and societal beauty standards. The film, a body horror exploring the pressures of maintaining youth, reinforced her belief that aging is a gift and self-kindness is paramount.
She emphasized the importance of intentional self-care routines, particularly in the evening, and views skincare as an act of gratitude. Moore has been using the Reset Cream for several months and believes it actively supports her skin.
Zoe Saldaña's Collaborative Partnership
Saldaña expressed her excitement about the partnership, highlighting Lancôme’s collaborative approach. She believes the timing is perfect, aligning with her own embrace of a more holistic approach to beauty and wellness.
Lancôme's Brand Vision
Lancôme Global Brand President Vania Lacascade expressed enthusiasm for the collaboration, praising Moore’s resilience and commitment to self-determination. Lacascade stated that Moore’s vision of beauty – empowerment at every age – resonates with Lancôme’s values.
Moore echoed these sentiments, stating that Lancôme represents beauty on multiple levels, encompassing progress, innovation, and the belief that all women deserve to feel beautiful. The partnership signifies a message about embracing aging gracefully and prioritizing self-care.
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