A new player has entered the hair thickening market, and it's making some bold claims. Absolute Collagen, a brand known for its marine liquid collagen supplements, has launched a clinically proven shampoo and conditioner duo that promises to boost hair thickness by 20% in just eight weeks.

The $30 million toe in the water

Absolute Collagen has invested heavily in its new haircare line, with a reported $30 million spent on research and development. the brand's confidence in its product is evident in its marketing claims, which are backed by clinical trials .

The Collagen Complex Hair Thickening Shampoo and Conditioner Duo uses a unique blend of soluble collagen and collagen amino acids to nourish the hair cuticle and cortex , providing volume and strength without weighing hair down.

96% natural ingredients: a game-changer for organic haircare?

Absolute Collagen's commitment to using 96% natural ingredients sets it apart from other haircare bradns. The brand emphasizes that this formulation makes it suitable for those seeking a more organic haircare routine.

The duo's gentle cleanser, similar to those found in baby shampoos, ensures a deep yet mild scalp cleanse. Wheat protein and plant protein are added to provide body and strength , respectively.

Customer reviews: a mixed bag of results?

User reviews praise the product for delivering thicker , shnier hair without color fade. However, some reviewers have reported less dramatic results, with one user describing it as a 'miracle' for dense hair.

Absolute Collagen's exclusive discount of 15% off the duo, valid until June 30, presents an opportunity for consumers to try a scientifically backed solution for thinning hair.

What auditors flagged in the May filing

Absolute Collagen's financials have raised some eyebrows, with auditors flagging concerns over the brand's high marketing spend. However, the brand's commitment to research and development suggests a long-term strategy.