The $60 million manga franchise scores a hat-trick

The popular soccer anime Blue Lock has revealed the title for its third season, 'NEO EGOIST LEAGUE', during Japan's Blue Lock Day celebration on June 9. The announcement, timed with the upcoming FIFA World Cup, includes new promotional material and character reveals, as the series prepares to adapt one of its most acclaimed story arcs .

The franchise has surpassed 60 million manga copies in circulation worldwide, cementing its place as one of anime's most successful sports franchises.

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Based on the bestselling manga by Muneyuki Kaneshiro and Yusuke Nomura,Blue Lock has become one of anime's most successful sports franchises, with over 60 million manga copies in circulation worldwide as of June 2026.

After two television seasons and a theatrical film , the series is now gearing up to adapt one of its most celebrated story arcs in the upcoming season.

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The announcement also serves as a strategic move to capitalize on the global soccer excitement surrounding the World Cup, potentially attracting new viewers beyond the existing anime community.

The series has carved out a distinct niche, and the third season's adaptation of the 'Neo Egoist League' arc is poised to elevate the stakes even further.

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The third season will likely be produced by the same studio responsible for the previous seasons,ensuring visual continuity and narrative fidelity to the original manga.

The 'Neo Egoist League' arc represents a turning point in the story, where the remaining candidates face even more brutal and unconventional challenges to determine the ultimate striker for Japan's national team.